Revenue grew 5x in just three years

Paid Social | Creative Strategy

About Krème

Services
Paid Search
Paid Social
Creative

Sector
Beauty

Results
Revenue grew 5x in just three years

Visit Krème

Krème Background

When Krème first approached NM in 2021, they were an emerging brand fresh off a crowdfunding launch. Today, they’re one of the fastest-growing skincare brands in French pharmacies, with dozens of awards to their name.

Our performance marketing strategy - combined with a close, collaborative partnership - has helped Krème grow from start-up to scale-up. Four years on, we’re proud to have earned and maintained their trust every step of the way.

🚧 The Challenges/ Objectives

The challenge was clear: grow quickly without losing what made the brand different. Krème was entering a saturated skincare market, where consumers are overwhelmed with choice and new brands launch every week.

The risk? Blending in, or chasing short-term gains at the expense of long-term credibility. As a young brand with strong values, Krème needed to scale without relying on aggressive promos or compromising on identity - all while navigating the unpredictable nature of ecommerce growth.

🛠️ The Approach / Solutions

Budget Forecasting: In a fast-moving category with unpredictable trends, we needed clarity and control. We built a forecasting model that gave full visibility into spend, performance expectations, and seasonality - helping Krème make confident decisions without compromising on long-term goals.

  • Creative Strategy: Cutting through the noise meant we couldn’t just repurpose generic assets. Every campaign was built to convert and reflect Krème’s identity. Their collaborative mindset - “Here’s our idea, how do we push it further?” - enabled true co-creation, with content tailored to platforms and audiences.

  • Strategic Recommendations: Scaling meant looking beyond media buying. We shared ongoing insights - not just on Paid Search & Social, but also UX, email flows, benchmarks, and tools. The objective: help Krème evolve into a mature ecommerce brand without losing their edge.

  • Optimisation & Testing: We experimented constantly - from UGC to storytelling formats, from YouTube to Gmail, and from niche audiences to broad ones - always balancing performance with brand consistency.

📈 Results / Growth

Revenue grew 5x in just three years

  • Paid media investments increased 3.7x, while maintaining a strong average ROAS of 6.2

  • Cost of sale held steady at 16%, even as we scaled investment and reach

🤝 Partnership Highlights / What Made It Work

What made this partnership thrive is simple: mutual respect and shared commitment.

This has never felt like a typical client-agency relationship. From the start, we’ve worked as one team - challenging each other, sharing ideas openly, and staying closely aligned on what matters most: performance. Regular planning sessions kept us ahead of the curve, and honest conversations helped us adapt quickly when things shifted. We plan carefully but stay ready to pivot. We don’t sugarcoat results: we share what’s working, what’s not, and what we need to try next. That kind of honest partnership makes a real difference when you’re scaling fast.

“Working with NM over the last four years has been a genuinely valuable partnership. We’ve built a solid, trusting relationship and achieved real measurable growth. They feel like an extension of our team - they’ve been with us longer than anyone else, and their support has made a big difference. What really sets them apart is their long-term thinking. From day one, we avoided short-term tactics that could harm our brand, like Black Friday discounts or price-slashing ads. NM has always backed our commitment to fair pricing and helped us stay true to our values. They understand our industry inside out, their advice is always spot-on, and they often go the extra mile - even suggesting CRO improvements when needed."

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