MARCH INSIGHTS & TRENDS
As we step into the second quarter of the year, we're excited to bring you the latest highlights and insights from our agency.
Here's what we'll be delving into in this newsletter:
☀️ Get Ready for Q2 Highlights and Brighter Days Ahead!
😱 Brace For The End of Cookies
👀 Why Capturing Attention is Vital for Advertisers
🎨 Our Creative Rendez-Vous of the Month
🌸 Embrace 🌸 the 🌸 Spirit 🌸 of 🌸 Spring 🌸
Bid farewell to winter ads and embrace vibrant visuals and radiant creatives. Consider spotlighting beauty routines for spring, new warm-weather habits, skincare tips for summer prep, showcasing your latest garden furniture, and inspiring outdoor activities and travel plans!
Be proactive in planning your creatives (we suggest getting them at least 7 days prior to any special event!)
😱 The End of Cookies is Approaching on Google
Google has set the wheels in motion to phase out third-party cookies on Chrome, but what does that mean? Simply put, cookies track your online journey. There are two types:
🍪 First-party cookies: These are the ones directly dropped by the website you're visiting.
🍪 Third-party cookies: These are created by domains unrelated to the site you're on. They're primarily used for online advertising (👋)
Without these cookies, targeting and retargeting become more challenging, which could lead to lower performance and revenue. To navigate through this change, we highly recommend integrating server-side tracking. Reach out to your account manager for more details!
👀 The Importance of Capturing Attention 🎯
Just as a fish needs a hook, your ads require attention-grabbing hooks too. While targeting plays a crucial role, it's the creative aspect that truly sets your campaign apart. A hook is the first seconds of your video and it is the most important part of your ad.
With BrewDog 🍺, we’ve experienced a whooping 60% hook rate with one video ad by building curiosity through simple text overlay. More than half of people who were exposed to that video watched the first 3 seconds.
Don't forget to ask our team about our best practices for achieving hook rate success!
The Creative Rendez-Vous of the Month 🔎
Dynamo
Leveraging strong press article headlines and quotes can help enhance credibility, grab attention, provide social proof and offer a cost-effective approach to crafting compelling ad copy 👌
The Socialite Family
"Putting the Customer First" - Placing the user at the forefront with text overlay like "Your favorite velvet pieces" can significantly boost engagement.
Simone à Bordeaux
Featuring stacked products can help provide visual variety, encourage cross-promotion and showcase your product range effectively.
🚀 TEAM ANNOUNCEMENT 🚀
Thrilled to announce that we're levelling up! We've packed our bags and upgraded to a new office space that's as dynamic as our team. Can't wait to welcome you all to our new home! 🏢
💼 You can follow our agency updates on Linkedin. ✨
Aaand we're always on the lookout for talented individuals to join us. Currently, we have openings for a Paid Social Intern in Paris and a Paid Social Manager in London. If you have any recommendations or connections who might be a great fit, we'd love to hear from you!
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