🎶 "I feel it in my fingers, I feel it in my toes..." 🎶  Q4 is here, and we're ready for all the excitement! Get cozy and dive into our latest updates and insights to supercharge your campaigns.

Here’s what we’ve got for you:

1. Common mistakes to avoid for Q4 ❌

2. Promotion test ideas to try right now 🛠️

3. Non-Christmassy promotional alternatives 🎁

4. TikTok launches Search Ads campaigns 🎯

5. Creative highlights of the month ✨

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Common mistakes to avoid for Q4 ❌

1. Waiting Until Black Friday to Ramp Up Spend ✋

Don’t wait for the big days to increase your budget. Start building interest in October when CPMs are lower. By mid-November, it’s already too late to warm up your audience, and ad costs spike due to competition.

2. Not Having a Black Friday Alternative 🔀

Many customers still expect some form of a deal. If you’re opting out of Black Friday, communicate clearly about why, and be transparent with your audience - they’ll appreciate the honesty. Alternatively, consider running a different kind of promotion, like a "Values Sale" where a portion of profits goes to a cause or offers perks like free shipping or gifts with purchase instead of steep discounts.

3. Ignoring Existing Customers 👥

Q4 isn’t just about acquiring new customers; it’s also a prime opportunity to reward loyalty. Reward loyalty with exclusive offers or early access. Keep your best customers engaged during the holiday rush.

4. Underestimating Customer Service Needs ☎️

Prepare your team for the surge in holiday inquiries and returns. Excellent service during Q4 can build long-term loyalty.

By implementing effective lead generation strategies NOW, you can build a strong pipeline of potential customers through generating valuable leads.

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Start Testing Your Promotions Now

🔛 With Q4 approaching, it’s important to start testing your promotional offers now to maximise results. Waiting until Black Friday can limit your ability to see what resonates best with your audience.

Test different types of offers to gauge what drives the highest engagement and conversions 📈 Some ideas to explore:

1. Flat discounts

2. Percentage-off deals

3. BOGO (Buy One, Get One) offers

   
   

Run these tests in your Meta Ads campaigns, focusing on both prospecting and retargeting. Track key metrics like CPA, ROAS, and conversion rates to identify your top-performing offers.

Start NOW to fine-tune your approach and make sure your Q4 campaigns hit the mark.

No Christmassy Products? No Problem 🎄

If you don’t have a big holiday campaign planned, a “less is more” approach can still drive great results. Here are a few proven strategies:

• 🎁 GIFT WITH PURCHASE: Offer a small incentive at checkout, like “Buy a gift for them, get something for yourself,” to boost conversions.

• 💁‍♀️ PERSONALISATION: Simple additions like a festive gift wrap or a custom message at checkout can make a big impact on customer experience.

• 🚚 FREE SHIPPING THRESHOLD: Encourage larger orders by setting a minimum spend for free shipping—an easy way to increase cart size.

• 🎅 GIFT GUIDES LANDING PAGES: Help customers find what they need quickly by creating themed gift guides based on price, interests, or recipient type.

• ❤️‍🩹 “Les Imparfaits”: Sell your “imperfect” or defective products at a discounted price.

Remember, simplicity often wins. Standard product bundles typically outperform complex, xmas-specific packaging, which can drive up costs without delivering strong returns.

Quick Tip: If gifting doesn’t align with your brand, don’t force it. Focus on value-driven offers instead.

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Platform Update: TikTok Launches Search Ad Campaigns 🔍

TikTok’s new Search Ads are here, allowing brands to connect with users right in the moment of product discovery. With 57% of users now using TikTok’s search feature 🔍, this is your chance to tap into a high-intent audience! 📈

Why It Matters:

• Engage Gen Z: 40% of young users now use TikTok for product discovery.

• Keyword Insights: Access valuable data to optimize campaigns.

• Precision Targeting: Combine keyword bidding with audience targeting based on interests and behaviours.

Reach out to us today to learn how TikTok Search Ads can be integrated within your marketing strategy.

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Creative Highlights of the month 🎨

Post-its grab attention better than text overlays. 📝 We’re naturally inclined to read what’s on a piece of paper. Try it in your next ad to boost hook rates!

Putting forward your customers reviews is a great way to make your brand trustworthy to new prospects.

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News of the Month: 📦 Paris Team's Big Move!

We’re thrilled to share some exciting news - our Paris team is moving to a brand-new, state-of-the-art office! 🎉 Located in the heart of the city, this new space is designed to inspire creativity, collaboration, and innovation.