As we embrace the (almost) warmer days of spring , we're excited to share our latest performance marketing updates and insights with you. 🌞

1. 🚀 Elevate Your E-commerce: Discover Our New CRM Powerhouse and Propel Your Revenue Growth! 
   

2. 🔍 Search Lift: Unlock the Power to Measure Incremental Search from Meta Ads
   

3. 🎭 From Audience Targeting to Creative Magic: Unveiling the Evolution of Paid Media Strategies
   

4. 🖼️ Customise Your Catalog Ads with Frames: Elevate Your Product Showcase and Capture Audience Attention
   

5. 🎨 Our Favorite Creatives of the Month

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🚀 Elevate Your E-commerce 🚀Meet Our New CRM Powerhouse! 

Get ready to level up your e-commerce game! 🚀 We're thrilled to announce the launch of our new CRM services, a tool to supercharge your revenue by up to 30%! 📈🎉

Increase the revenue-generating potential of your Email Marketing with our suite of performance designed flows! 💌 Integrating your marketing strategies in every steps of the automated flows we design, we're here to ensure every click brings you closer to your financial goals. 💰

In addition to this, as we do love some cross channel synergies, we seamlessly integrate your CRM with your paid media efforts to:

1️⃣ Analyse your paid media ROI.

2️⃣ Optimise your sales cycle and understand lead value.

3️⃣ Build custom audiences for targeted campaigns.

4️⃣ Reduce customer churn and maximise lifetime value.

Ready to elevate your e-commerce game? Let's make magic happen together! ✨🌐

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🔎 Meta introduces Search Lift: you can now measure Incremental Search from Meta Ads!

We often tell you that the work done in Prospecting on Meta positively impacts brand queries on Search, but did you know that it can be proven? 👀

🔎 Thanks to a measurement solution called Search Lift, you can track website visits that come from Paid Search in your conversion lift study and compare volumes across randomised test and control groups, to identify search website visits driven by Meta Ads 📈

How to 🛠️

1 - Track your search traffic incoming to your website by a specific UTMs. You might want to explore branded keywords, non-branded keywords or other.

2 - Build a Custom Conversion based on these UTMs

3 - Include this Custom Conversion in the incrementality study on the whole account or just on specific campaigns

4 - Interpret the results by measuring the incremental impact of your Meta ads on other sources of traffic to your website which you would usually not see in your regular attribution

Don't forget to ask our team if this is something you want to do!

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Customise your catalog ads with frames 🖼️

Have you ever thought about customizing you product images in your catalog ads?

This is possible thanks to the Advantage+ creation tools on Meta's! 🎨

An option we particularly like is decorating products from your catalog with attractive graphic elements, such as a custom border for a particular promotion or simply your logo 🖼️

How to do it?

Just provide us with a 1:1 creative on a transparent background, and we'll take care of the rest 🤓

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The Creative Rendez-Vous of the Month 🔎

🫶 Because you love creatives as much as we do, we've decided to showcase some ads that we've particularly loved over the past few weeks to inspire you! Here is our selection of the month:

Eclo Beauty

The art of media coverage on creatives!

Bewdog

Starting your video with a question to involve your viewers and increase your hook rate! 

Best Mobilier

Highlights a captivating information about sofas to draw attention to its ad: "You will spend an average of 4:46 per day on it. Choose comfort."

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📣 NM is Finally on Instagram! 🎉

A bit wider because... It looks nice and avoid doing too much lines.

Aaand guess what? We're officially stepping into the Instagram game! 📸

We've been busy crafting campaigns, optimising ad spend, and boosting ROAS like nobody's business, but somehow we missed the memo on having our own Insta presence. Well, better late than never, right?

So, hit that follow button and join us behind the scenes as we navigate the wild world of digital marketing, one witty caption at a time.

FOLLOW US!