Summer is finally here! As we eagerly await the sun's arrival, we're excited to share the latest updates and insights with you 🌞

Here's what's in store for you in this June edition:

🎭 From Audience Targeting to Creative Magic: Unveiling the Evolution of Paid Media Strategies

📊 Q1 2024: Rising CPC and Growth in Google Shopping

🔍 TikTok Search: Temporary Trend or Google Killer?

🎨 Our Creative Highlight of the Month

💥💃 Recap of our Team Offsite in MADRID

---

Meta's latest news! 💥

In case you missed the latest updates on the Meta platform here's a quick summary:

🛍️ When running Advantage+ catalog ads, you will soon be able to include branded videos or customer demonstration videos, in addition to static images.

They've also added site links for more flexibility! 

💰 You can now highlight your promo codes in Facebook and Instagram ads. Find this option at the ad level for Sales campaigns.

You can choose to 'Automatically source codes' or 'Manually add a code'.

If you choose the first option, Meta will check your website for additional codes. You can then remove any promo codes from the list before publishing your ad. You can only highlight one promo code at a time.

🏷️ Starting this month, Meta is expanding ads containing product tags to the Facebook feed. Before this update, it was only available on Instagram. Ads with product tags will become available to all businesses, without the need to have a Shop.

Great update!

---

From Audience Targeting to Creative Magic: The Evolution of Paid Media

Ever wondered what's fueling the laser-like precision of social platforms in identifying the perfect audience for your ads? 🤔

It's all about that creative spark! 💥

In today's paid media landscape, it's not just about buying spaces and audiences anymore. It's about weaving magic with captivating creatives that make your audience stop, stare, and take action.

🎨 It's all about crafting experiences that resonate deeply with your audience. 🌟 Visuals, copy, and storytelling are the new superheroes of engagement and conversions. 🦸‍♂️

And with advanced audience targeting tools like Advantage+ Audience and ASC+ campaigns, we're taking things to the next level. We've seen firsthand how a client experienced a ROAS twice as high with an Advantage+ Audience compared to a traditional interest-based audience.

📈 That's the power of marrying smart targeting with top-notch creative content. 🚀

So here's the bottom line: It's not just about finding the right audience anymore. It's about delivering the right message in the most captivating way possible. 💼

---

TikTok Search - temporary trend or Google killer?

TikTok isn't just for fun anymore — it's revolutionising how we search online. With over 1 billion users globally, it's becoming a go-to search engine, especially for Gen Z and millennials. Marketers are tapping into TikTok's unique format to reach audiences in fresh, engaging ways.

🔍 Unlocking Marketing Potential - Businesses are seizing the opportunity on TikTok, using its search capabilities to promote products and services. TikTok SEO is the key to success, helping businesses rank higher and reach more users.

🚀 Embracing Change - While Google still reigns supreme, TikTok's rise signals a shift in the search landscape. Adapting to platforms like TikTok opens doors for businesses to connect with audiences in exciting new ways.

---

The Creative Rendez-Vous of the Month 🔎

OUATE

OUATE effectively showcases extensive media coverage, building trust and credibility among users. Who wouldn't want to click with all these well-known publications?

La Redoute

La Redoute demonstrates mastery of Pinterest’s latest features, blending trends and collages to captivate audiences.

---

💥💃 Team Offsite in MADRID

From Sevilla to Lisbon, and now to Madrid - our third summer company offsite was an absolute blast! 🎉 Bringing together our team scattered across France and the UK, it was the perfect opportunity to reconnect in the most incredible setting.

🌞 From team-building exercises to kicking back with sangrias, spinning to paella classes, and epic karaoke showdowns (with a few hidden talents stealing the spotlight) - every moment was spot on! 

Rumour has it we're hiring 👀