+92% revenue growth with only +34% increase in spend,
achieving an average ROAS of 5.5

Paid Social | Creative Strategy

About Simone à Bordeaux

Services
Paid Social
Creative Strategy

Sector
Jewellery

Results
Paid social is now driving 60% of the total online revenue

Visit Simone à Bordeaux

Simone à Bordeaux Background

Simone à Bordeaux was born in 2020, offering vibrant enamelled steel bracelets as a symbol of resilience in the fight against cancer. What started as a local brand with a loyal community quickly grew into a national presence. By early 2021, they partnered with NM to scale their digital footprint. With a strong organic foundation already in place, paid media represented the next big opportunity to drive sustainable growth.

🚧 Challenges / Objectives

Simone à Bordeaux’s challenge was to scale while staying true to its values. The seasonal nature of gifting cycles made it difficult to sustain profitability year-round, and acquisition costs were rising. Creative assets, while authentic, lacked the freshness needed to stand out in a crowded jewellery market. The brand needed a strategy that combined performance with storytelling, ensuring growth without diluting its identity.

🛠️ Approach / Solutions

Audience Strategy: Built high-value lookalikes and refined interest clusters to target customers most likely to convert.

  • Creative Direction: Shifted focus to product-led visuals infused with authentic storytelling, spotlighting the founder and the brand’s deeper purpose.

  • Budget Scaling: Balanced vertical scaling with expansion onto Pinterest and TikTok, ensuring sustainable growth.

  • Always-On & Seasonal Bursts: Designed a hybrid strategy to capture gifting peaks while maintaining steady acquisition during quieter periods.

📈 Results / Growth

Paid Social now drives ~60% of total online revenue

  • 10x increase in ad spend generated nearly €2M from Meta alone

  • ROAS improved from <2 to a consistent 4–5, even off-peak

  • New customer acquisition grew by +1,500%

  • Pinterest launched at ROAS 5 and TikTok at ROAS 3

  • 2025 became their best year yet: +92% revenue growth with only +34% increase in spend, averaging 5.5 ROAS across platforms

🤝 Partnership Highlights / What Made It Work

This success was powered by partnership.

  • Simone à Bordeaux’s bold creative spirit and openness to experimentation

  • Our shared focus on performance over perfection

  • A cycle of continuous testing, learning, and iterating

Together, we didn’t just run campaigns – we built momentum.

“For the past 5 years, our partner has supported us with a shared strategic vision, a responsive team, and lasting results. A strong, human collaboration firmly focused on digital performance.”

Éric Tardy - Co-Founder & Managing Director

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