As summer winds down and the back-to-school season kicks in, there's no better time to supercharge your marketing efforts. From lead generation to the latest media strategies, weâve got you covered đ€
Here's what's in store for this month's newsletter:
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đ Back-to-School Marketing Tips: Maximising Lead Gen
đ± Scripted vs. Influencer UGC for Facebook Ads
đ New Pinterest Ad Features: Performance+
đïž The Surge of FOOH Advertising
đ§ How Gen Z is Changing the Marketing Funnel
Back-to-School Time: Why Now Is the Perfect Time for Lead Gen? â°
By implementing effective lead generation strategies NOW, you can build a strong pipeline of potential customers through generating valuable leads.
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Here are some key tips to maximise your paid media efforts for lead generation:
đ·ïž USE LEAD MAGNETS: Offering incentives like sneak previews, free resources (e-books, checklists, etc.), and exclusive discounts can significantly lower your cost per lead.
đ§âđ€âđ§ LEVERAGE LOOKALIKE AUDIENCES: Tap into your existing customer data to create lookalike audiences, making it easier to attract high-quality new leads.
đŻ DON'T FORGET RETARGETING: Re-engage users who have previously interacted with your website but did not convert, keeping your brand top-of-mind and encouraging them to take the next step.
đš DIVERSIFY YOUR CREATIVES: Variety in your creative assets increases your chances of capturing the attention of a broader audience, leading to more leads.
Reach out to us to discuss lead strategies and how to integrate them into a high-performance funnel up to the purchase!
Scripted UGC vs. Influencer UGC: Which is Right for Your Facebook Ads in Q4?
One thing we know is that user-generated content (UGC) is a game-changer for Ads, but should you opt for scripted UGC or let influencers lead? Each has its benefits:
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đ SCRIPTED UGC: Allows for complete control over messaging, making it ideal for conversion-focused campaigns. Using micro-influencers or lesser-known creators can also lend an air of authenticity.
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đ INFLUENCER UGC: Brings a natural, relatable touch that resonates well with audiences. While itâs great for brand credibility and engagement, it may not be as conversion-centric and often comes with higher costs.
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The Winning Formula? Combine both! Use scripted UGC to drive conversions, and influencer UGC to build credibility and engage your audience đ
After PMax on Google, ASC on Meta... đ„Pinterest launches Performance+!
Just as Meta's ASC campaigns are shaking things up, Pinterest has launched Performance+, a new tool that leverages advanced machine learning to optimise ad targeting and delivery. Designed to enhance reach, engagement, and conversions, Performance+ is already delivering impressive results for our clients.
Curious to see how it can benefit your campaigns? Reach out to our team for the inside scoop! đ
As a special treat đ , don't miss the Pinterest Autumn 2024 Trend Report. This report dives into millions of searches and pins to forecast the hottest trends in fashion, home decor, beauty, and more. Get ahead of the curve and see what's set to inspire this autumn!
The Rise of FOOH Advertising Campaigns
FOOH (Fake Out-Of-Home) advertising is revolutionising marketing by blending digital innovation with traditional ads. Brands are using CGI and augmented reality to create striking, shareable campaigns that captivate social media audiences.
French skincare brand KrĂšme leveraged FOOH to produce one of their most successful videos, gaining widespread attention and hundreds of shares.
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Why FOOH Works? FOOH campaigns break through the noise, combining eye-catching visuals with the power of social sharing to drive engagement and brand visibility.
For Q4: FOOH is a powerful tool to stand out. Create dynamic, share-worthy ads that leverage the excitement of the season. The ultimate test for your content? Ask yourself, âWould I watch, like, comment, or share this?â If the answer is no, itâs time to rethink your strategy.
How Gen Z is Redefining the Marketing Funnel
Vogue Business recently highlighted research from Archrival and industry experts, showing how Gen Z is transforming the path to purchase. As we head into Q4, these insights are crucial for tailoring your marketing strategies.
đŹ VIDEO CONTENT: YouTube is Gen Zâs top choice for brand discovery, followed by TikTok and Instagram.Q4 Action: YouTube ads are non-negotiable. Double down on creating compelling video content for YouTube to capture shoppersâ attention.âĄïž
INFLUENCER POWER: 51% of Gen Z view influencers as the primary trendsetters.Q4 Action: Partner with genuine influencers to boost your campaigns and enhance brand visibility.
đ”ïž TRUST THROUGH RESEARCH: 70% of Gen Z only trust brands after thorough research.Q4 Action: Provide clear, informative content to build trust and influence purchasing decisions.
 đŻ SOCIAL PROOF: 40% of Gen Z trust reviews from influencers.Q4 Action: Showcase influencer and customer testimonials to drive engagement and credibility during the busy shopping season.
đ COMMUNITY MATTERS: 55% of Gen Z value brands that foster a sense of community with exclusive content.Q4 Action: Create behind-the-scenes content and exclusive offers to build a loyal customer base and enhance engagement.
Our Creative Rendez-Vous of the Month đš
A great way to convey a clear and powerful message is by emphasising why your solution stands out from the competition.
Do you want to produce a winning ad? Show the product, and show the results.Â
This ad is a perfect example of how to leverage the power of FOMO to drive conversions.
Now, as we transition from summer to the busy back-to-school and holiday season, it's more important than ever to stay ahead of the curve in your marketing strategies. Stay creative, stay informed, and as always, reach out to your account manager if you need any support or have questions about implementing these strategies.
Let's make this season one for the books!
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